Concept
Keyword monitor
Track where your brand and your competitors rank in search results for the keywords that matter.
The Keyword Monitor follows search-engine rankings for the keywords you track. For every keyword it records who ranks where, how much the term is searched, and what a click on it is worth.
Where to find it
Section titled “Where to find it”Open Keyword Monitor in the sidebar. The page has three tabs:
- Overview — rankings, share of voice, and value across all tracked keywords.
- Strategy — the opportunity matrix.
- Keywords — the list of keywords you track, with a count badge.
How rankings are collected
Section titled “How rankings are collected”Search results are collected on your project’s scan schedule: daily, weekly, monthly, or disabled. Each scan captures the top of the results page for your project’s market and language, including the paid results that sit above and below the organic ones.
Results are attributed to brands by domain: the websites of each brand in your project are matched against the domains in the results. Brands marked as your own brand count as yours; everything else is a competitor.
Position is the rank of a result, where 1 is the best. GripIQ looks at the top 20; a keyword where your brand does not appear in that range counts as absent.
Because a result at position 1 gets far more clicks than one at position 10, GripIQ weights visibility by a click-through rate curve. That is why the leaderboard and share of voice show who captures clicks, not just who appears.
What else is recorded
Section titled “What else is recorded”- AI classification — each keyword is classified by search intent, brand status, modifier, term length, and sentiment. Classification runs again whenever the keyword text changes.
- Search volume — average monthly searches, refreshed about once a month, with twelve months of history.
- CPC and competition — what an advertiser pays for a click, used to estimate commercial value.
- Related keywords — adjacent terms you are not tracking yet.
Key metrics
Section titled “Key metrics”- SERP share of voice — your share of the clicks available across all tracked keywords, weighted by volume and position.
- Branded share — the share of your search volume that comes from keywords containing your brand name.
- Annual commercial value — the estimated yearly worth of the traffic your current positions earn.