Concept
How quotas work
How GripIQ counts usage against your plan limits and what happens when you reach a cap.
Every project has a limit for brands, personas, prompts, keywords, insights, and team members. The numbers per plan are on Plans and quotas; the numbers for your own project are on Settings → Subscription.
How usage is counted
Section titled “How usage is counted”Usage is a live count of what is in your project right now. There is no running total and nothing carries over between months: delete a keyword and the count drops immediately.
GripIQ checks the limit at the moment something is created. If the project is already at its cap, creation is refused with a message like:
You’ve reached your Prompts limit (100). Upgrade your plan to add more.
This applies whether the item is created by your account manager or by your team inside the app:
| Limit | Added in the app with | Who can add |
|---|---|---|
| Brands | Add brand, or Track on a discovered brand | Add brand: Team Admin. Track: Team Member and Team Admin |
| Personas | Add persona or Generate with AI | Team Member and Team Admin |
| Prompts | Add prompts | Contributor, Team Member, and Team Admin |
| Keywords | Add keywords | Contributor, Team Member, and Team Admin |
| Team members | Invite people | Team Admin |
See Manage your brands and competitors, Work with personas, and Team members, roles, and your account manager.
Generate with AI and Invite people work like the bulk dialogs below: if the number you ask for does not fit in what is left, nothing is added.
Prompts and keywords are added in bulk, one per line, through the Add prompts and Add keywords dialogs. Hovering the button shows how much room is left, for example “12 still available on your plan.” A list longer than that room is refused as a whole, not trimmed: the dialog warns you before you submit (“Only 3 left on your plan — remove a line or upgrade.”), and if the list reaches the app anyway it is refused with a message like:
Only 3 of your Prompts allowance is left and you tried to add 8. Upgrade your plan to add more.
Nothing is added in that case. Blank and repeated lines are not counted. See Add and manage prompts and Add and manage keywords.
The insights quota is different
Section titled “The insights quota is different”The insights limit is not a stored total. It caps how many insights the weekly analysis may generate per weekly cycle, counted across all channels together (Prompts, Keywords, Web, Socials).
The cap is shared out evenly over the channels your project tracks, so no channel uses up the whole cycle. When the cap does not divide evenly, the extra insights go first to Prompts, then Keywords, then Web, then Socials. For example, a cap of 10 over all four channels allows 3 insights from Prompts, 3 from Keywords, 2 from Web, and 2 from Socials. A channel your project does not track gets no share; a tracked channel with nothing new that week leaves its share unused.
The next cycle starts from zero again. See Insights.
The assistant allowance is different
Section titled “The assistant allowance is different”The Ask GripIQ assistant does not count items. Its limit is a number of assistant tokens per day, spent by every conversation in the project together. The count resets at midnight UTC, and Settings → Subscription shows it as Assistant tokens per day.
When the project has used its allowance for the day, the assistant stops answering until the next day and shows:
Daily limit reached. {project} has used today’s assistant allowance. It resets at {time}. You can still read this conversation.
The time is shown in your own time zone. Reaching this cap affects nothing else: scans, insights, and every other part of the app keep working.
Team members
Section titled “Team members”The team-members limit counts external users only. Accounts on the GripIQ internal domain do not use a seat.
Without an active subscription
Section titled “Without an active subscription”If a project has no active subscription, every limit is 0. Nothing new can be created, and scans and weekly insight generation stop. Subscriptions that end while automatic renewal is switched on are renewed by GripIQ before that happens, so your limits do not drop to zero.
What to do when you reach a limit
Section titled “What to do when you reach a limit”- Free up space: delete keywords or prompts you no longer track, one by one or in bulk. The count drops as soon as the item is gone, and you can add new ones yourself right away — see Add and manage keywords and Add and manage prompts.
- To remove a brand, website, social account, or persona, contact your account manager. A Team Admin can remove team members to free a seat — see Team members, roles, and your account manager.
- To raise any limit or move to a larger plan, contact your account manager via Settings → Subscription.
- The assistant allowance needs no action: it comes back the next day.