How-to

Read the social overview

Filter the Socials overview and read its share of voice, stat bar, platform and format performance, cadence heatmap, and top posts.

The Overview tab of Socials summarises everything collected from the social accounts of your brands. The posts themselves are on the Timeline tab: see Read the timeline.

Set the filters

Open Socials in the navigation rail. The Overview tab opens.
Choose a date range. The default is Last 30 days.
Narrow the set with Platform and Brand. Your own brands are listed first.

The end of the filter bar shows how fresh the data is: Data as of the last scan, followed by next scan and when it runs. Before the first scan it reads Awaiting first scan instead.

Every block below follows these filters, and the filters stay in the page address, so you can share a link or use the browser back button. The Timeline tab keeps the same filters when you switch to it.

The top of the page shows Social Share of Voice: your own brand’s share of the engagement in the period, with the change against the previous period. A sentence below it says who leads — for example, that a competitor leads the conversation, or that you are ahead of the runner-up.

Beside it are two short lists:

Share of voice by engagement — the five brands with the largest share of engagement. Your own brand is marked Own. Click a brand name to open its page, or All brands to see every brand.
Content pillars — the five largest thematic categories your content falls into, such as educational or promotional, with their share.

See what they’re posting scrolls down to Top posts.

Read the stat bar

Total engagement — the sum of the engagement scores of the posts. It is a raw total, not corrected for audience size.
Engagement rate by follower — interactions divided by the brand’s followers at the time of each post, averaged over the posts. It corrects for audience size, so a brand with more followers does not win it by default. It shows a dash with needs follower history while follower history is still being collected, or no tracked channel reports followers when none of the selected platforms reports followers.
Total posts — posts published by all monitored brands in the period.
Avg engagement/post — the average engagement score per post.

Read the sections

Platform performance — per platform: the number of posts, the total engagement, the average engagement per post, and an engagement rate. TikTok and YouTube are rated per view, the other platforms per follower. Where a platform does not provide the count, the row says followers not reported or views not reported.
Content format performance — average engagement per media type: Video, Image, Carousel, Link, or Other, with the number of posts of each. TikTok and YouTube posts always count as Video.
Posting cadence — a heatmap of how often each brand publishes per month, for the top 10 brands over at most the last 12 months. The Avg/mo column averages only over the months since the brand was first tracked, so a recently added brand is not pulled down by months before it was followed. Click a cell to open a drawer with the posts from that brand in that month. See Posting cadence.
Top posts — the three highest-scoring posts by engagement. A post published on several platforms appears once.

To browse every post that matches your filters, open the Timeline tab.

Interpret the numbers

Compare Total posts with Avg engagement/post before drawing conclusions. A brand that posts far more than you can lead on total engagement while performing worse per post. Engagement rate by follower shows whether a lead in engagement comes from a larger audience. Content pillars and Content format performance usually explain the rest.

Empty states

“First scan pending” — shown under Top posts before the first scan, with the time of the next scan. Wait for it to complete.
“No posts found” — shown under Top posts once a scan has run but nothing matches. Widen the period or clear a filter.
“No engagement data yet” — no brand drew engagement in the period.
“No posts on any platform in this period.” and “No media formats detected in this period.” — widen the date range or clear a filter.
“No posting data available yet” — the cadence heatmap fills as posts are captured from your tracked accounts.