How-to

Read the social overview

Filter the Social Monitor and read its KPI cards, charts, cadence heatmap, and post feed.

The Social Monitor page shows everything collected from the social accounts of your brands.

Set the filters

Open Social Monitor in the sidebar.
Choose a date range. The default is the last 30 days.
Narrow the set with Platform and Brand. Your own brands are listed first.

Every card below follows these filters, and the filters stay in the page address, so you can share a link or use the browser back button.

Read the KPI cards

Total posts — posts published by all monitored brands in the period.
Total engagement — likes, comments, and shares combined.
Social Share of Voice — your own brand’s share of that engagement.
Avg engagement/post — the average per post.

Each card shows the value for the previous period as well, so you can see the direction of travel. Clicking a card scrolls to the matching section.

Read the sections

Share of Voice — all brands ranked by total engagement. Your own brands are marked.
Platform performance — posts, total engagement, and average engagement per post, per platform.
Content pillars — the thematic categories your content falls into, such as educational or promotional.
Pillar mix by brand — the same breakdown per brand, for the top 8 brands, so you can see whether a competitor leans on a different content strategy.
Content format performance — average engagement per media type: video, image, carousel, and so on.
Posting cadence — a heatmap of how often each brand publishes per month, for the top 10 brands over the last 12 months. Click a cell to open a drawer with the posts from that brand in that month.
Top posts — the six highest-scoring posts by engagement.
Post feed — every post matching your filters, loading more as you scroll.

Interpret the numbers

Compare Total posts with Avg engagement/post before drawing conclusions. A brand that posts far more than you can lead on total engagement while performing worse per post. Pillar mix by brand and Content format performance usually explain the difference.

Empty states

“No posts match your filters” — clear a filter or widen the date range.
“No posting data available yet” — the cadence heatmap fills as posts are captured from your tracked accounts.
“Failed to load posts. Please try again.” — reload the page.