How-to
Track rankings and share of voice
Read the Keyword Monitor overview: KPI strip, leaderboard, share of voice, and the analysis cards.
The Overview tab of the Keyword Monitor shows how your tracked keywords perform against your competitors.
Set the filters
Section titled “Set the filters”- Open Keyword Monitor → Overview.
- Choose a date range. The default is the last month.
- Narrow the set with Region, Search intent, brand status, Modifier, and Tags.
Every card below follows these filters.
Read the KPI strip
Section titled “Read the KPI strip”- Keywords tracked — how many keywords are in the filtered set, across all regions.
- Monthly search volume — the combined average monthly searches for those keywords.
- Branded share — the share of that volume coming from keywords containing your brand name, with the non-branded share underneath.
- Annual commercial value — the estimated yearly value of the traffic your current positions earn.
Read the cards
Section titled “Read the cards”- SERP visibility leaderboard — brands ranked by visibility weighted by search volume and the click-through rate of each position. It shows who captures clicks, not just who appears.
- SERP Share of Voice — each brand’s effective share of the available clicks across all tracked keywords. The visible slices add up to 100%.
- Position trend — the same weighted visibility per brand over time.
- Branded vs non-branded — branded terms are defence, from people already searching for you; non-branded terms are discovery, the category demand you can still win.
- Commercial value of rank — two figures side by side: realised / year, the estimated yearly value of the positions you already hold, and opportunity / year at #1, what the same keywords would be worth at position 1. Below them, Top keywords by potential lists the keywords with the biggest gap; each row shows your position (or Not ranking / No scan data), the realised value against the potential, and a bar for the share you already capture. If the card is empty, search volume and CPC data are still being gathered.
- Search intent performance — how you perform across the intent funnel, so you can see where demand sits versus where you actually show up.
- Competitor gap — keywords competitors rank for in the top 20 while you do not, sorted by an opportunity score. If you have no competitor brands, the card asks you to add them.
- Search seasonality — a heatmap of when demand peaks during the year for your top keywords. Darker cells mean more searches that month. It needs twelve months of volume history before it can be drawn.
Interpret the numbers
Section titled “Interpret the numbers”A high position with a low share of voice usually means you rank well on low-volume terms. Read the leaderboard together with Commercial value of rank to see whether your best positions are also your most valuable ones.