Concept
AI monitor
See how ChatGPT, Gemini, and Claude answer questions about your market and how often they mention your brand.
The AI Monitor tracks what AI assistants say about your brand. You store a set of questions — prompts — and GripIQ asks them repeatedly, then analyses every answer for the brands it mentions, the tone it uses, and the web pages it cites.
Where to find it
Section titled “Where to find it”Open AI Monitor in the sidebar. The page has three tabs:
- Overview — the metrics for the whole project.
- Prompts — the list of prompts you track, with a count badge.
- Answers — every captured answer, grouped per prompt.
How answers are collected
Section titled “How answers are collected”Each active prompt is sent to three AI assistants: ChatGPT (OpenAI), Gemini (Google), and Claude (Anthropic). GripIQ uses one model per assistant, chosen to match what that assistant serves its own users by default, so the results reflect what a real user of that assistant is told. GripIQ keeps this in step with the assistants themselves: when an assistant changes the model it serves its users by default, GripIQ moves to that model with it. Answers are grouped per assistant, so a model update never splits your filters or metrics — you may only notice a shift in an assistant’s answers or trend line around the date it changed.
Prompts are asked on your project’s scan schedule: daily, weekly, monthly, or disabled. There is no button to run a prompt immediately — answers appear after the next scan.
When it answers, the assistant may search the web. That search is biased to the prompt’s region, or to your project market when the prompt has no region of its own. The pages the model actually consulted are stored with the answer as Sources.
Every answer is then analysed automatically. GripIQ records which brands are mentioned, in which order, the sentiment of the answer, and its tone. Brand detection comes from that analysis rather than from plain text matching, and each answer counts at most once per brand.
Key metrics
Section titled “Key metrics”- Visibility — the percentage of answers in the selected date range that mention any of your own brands.
- AI share of voice — your brand’s slice of all brand mentions across every monitored brand.
- Rankings — per brand: visibility, average sentiment, and average position.
- Position — where your brand appears in an answer relative to other brands. Lower is earlier.
- Average sentiment — a score from −1 to +1 across the answers in the range.
- Top domains — the websites the models cite most often in their answers.