Concept
Insights
AI-generated recommendations to improve your brand's online presence, grouped by channel and prioritised by impact and effort.
An insight is an AI-generated recommendation to improve your brand’s online presence. Each one names a problem it found in your data and proposes what to do about it. Insights are grouped by channel and prioritised by impact and effort, so you can start with the recommendations that give the most return for the least work.
Where to find it
Section titled “Where to find it”Open Insights in the sidebar. The sidebar item carries a badge with the number of open insights. The Dashboard also shows an Insights card with the open count and a short list of recent recommendations.
How insights are generated
Section titled “How insights are generated”GripIQ generates insights once a week, on Monday, for the previous seven days. Four channels are analysed separately:
| Channel | What the weekly analysis looks at |
|---|---|
| Web | Sitemap changes, summaries, and content categories |
| Social | Social posts, engagement metrics, and text analysis |
| Keywords | Keyword rankings, search volumes, and search result positions |
| AI | AI prompt answers mentioning your brands, with sentiment and tone analysis |
For every channel, your own brand’s data and your competitors’ data are analysed side by side. Your project context is added as well: the project name, goals, language, sectors, business models, markets, and summaries of the reference documents attached to the project.
If there is no data at all for a channel in that week, no insight is generated for it.
What an insight contains
Section titled “What an insight contains”Each insight has a title, the Issue it found, the Proposal to fix it, a Priority, an Impact and an Effort rating (Low, Medium, or High), a category, and a status. Under Related items you see the concrete keywords, prompts, social posts, or website changes the recommendation is based on.
How many you get
Section titled “How many you get”The number of insights generated per weekly cycle is capped by your plan, across all four channels together. See Plans and quotas.
When generation pauses
Section titled “When generation pauses”If nobody changes the status of an insight for seven days, GripIQ stops generating new ones and shows the banner Weekly insight generation is paused on the Insights page and on the Dashboard. Generation resumes automatically on the next weekly cycle after someone acts on an insight again.