Follow website changes

GripIQ checks the websites of the brands in your project on every scan and records what changed. You can follow those changes in two places:

• Web in the navigation rail is the main route. Its Overview shows every website change in a table, how often each brand changes its site, and how its page count moves. Each change has its own page with the pages that were added, removed, or modified. See Read the Web overview and Read a website change.
• Competitors in the navigation rail is a single feed of everything your brands did: website changes and social posts together. Use it when you want to see website changes next to social activity. The rest of this page describes that feed.

Add a website to follow

Only websites added to a brand are followed. You need the Team Admin role (see Team members).

1. Open Settings, then the Brands tab, and open the brand’s page.
2. On the Websites card, select Add website.
3. Enter the Website URL and select Add.

The website’s sitemap is checked for changes on every scan. To change a website’s address, select Edit website on the same card. Removing a website is done by your account manager. More on brands, websites, and social accounts is in Brands.

Filter the feed

1. Open Competitors in the navigation rail.
2. Choose the brands you want. You can also select a competitor in the Competitor leaderboard at the top of the page to switch it on or off as a filter, or select Filter to brand to show only the most active competitor.
3. Set the date range. The default is the last 30 days.
4. Open the Type dropdown and select Website to see only website changes, or leave it on All to keep social posts in the feed (Social media shows only posts).
5. Open the sort dropdown, which shows the current order (Newest by default), and choose Newest or Most engaging.

Items are grouped by date, unless you sort by Most engaging. More items load as you scroll.

The Competitor activity summary and the counters above the feed (Website changes, Social media posts, Competitors, and Most active) count only what the current filters show. Setting Type to Website leaves social posts out of the counters, and selecting a Platform counts only the posts on that platform.

Read a website change card

A website change card shows:

• The brand favicon and name, a Website badge, a link to the site, and how long ago the change was seen.
• The summary of what changed. When no summary is available, the card reads “Snapshot captured” with the number of pages indexed.
• Content category badges: Offerings, Insights, Corporate, People & Support, or Compliance.
• A bar that shows how much of the website the change touched: green for new pages, amber for modified pages, and red for removed pages.
• The counters: green +N added, amber ~N modified, and red -N removed. A counter is only shown when it is above zero.
• Next to the counters, the share of the site that changed, for example “231 of 1,840 pages changed · 13%”. How this is counted is in the reference.

The first snapshot of a newly followed website shows no bar and no percentage, because every page then counts as added.

To see the pages behind the numbers, do one of the following:

• Click anywhere on the card, or click View changes. The window opens on the first group that has pages: new, then modified, then removed.
• Click one of the counters, for example +N added. The window opens on that group.

The link to the site opens the website itself, not the window.

Browse the changed pages

The window lists the changed pages of one sitemap snapshot. Its title is “Brand website snapshot”. Below the title you see the website address, the number of pages in the sitemap, and the date of the scan. The summary and the content category badges follow.

1. Click a tab to choose a group: New, Modified, or Removed. Each tab shows how many pages it holds.
2. To find a page, type part of its address in the search box. The search looks at the part of the address after the domain and highlights what matches. You can also press / to jump to the search box.
3. To narrow the list to one part of the site, open the section dropdown next to the search box (it reads All sections by default) and choose a section, such as /blog. Each option shows how many pages it holds. Top level holds pages directly under the domain. The dropdown only appears when the pages fall into more than one section.
4. To see an earlier scan of the same website, open the date dropdown at the top of the window and choose a date. It lists the scans of the last 30 days, newest first; the newest is marked (Latest).
5. Click a page under New or Modified to open it in a new tab. Pages under Removed are no longer on the site, so they are not links.

The list shows the most recently updated pages first, each with the date the site gives for its last update (“—” when the site gives none). A line above the list shows how many pages are shown, for example “12 of 140 pages”.

When a group holds more pages than the window can list, a note reads “Showing the 1000 most recently updated of N pages.” The window lists at most 1,000 pages per group, and the tab still shows the full count.

If the window reads “This snapshot could not be loaded. Try again.”, click Try again.

Related

• Web
• Read the Web overview
• Read a website change
• Web reference