Reference

Glossary

Every GripIQ term in the app's own words, in alphabetical order.

Terms use the labels shown in the app. Each heading has its own link: the anchor is the term in lower case with spaces replaced by hyphens, for example #share-of-voice.

Account manager

The person at GripIQ who owns your project and sets up everything you cannot change yourself: brands, personas, websites, social accounts, prompts, keywords, team members, project settings, and the subscription. Their name and email address are on the Your account manager card at Settings → Subscription.

Also see: Plans, Projects.

AI Monitor

The section that asks AI assistants your prompts on every scan and measures how your brands appear in the answers. It has three tabs: Overview, Prompts, and Answers.

Also see: AI Monitor, Prompt, Answer.

Your brand’s slice of the total brand-mention pool across all monitored brands in AI answers. It is derived from the brand mentions extracted from each answer, not from raw text matching, and each answer counts at most once per brand.

Also see: Share of Voice, Visibility (AI), AI Monitor.

Answer

One AI model’s response to one prompt, captured during a scan. An answer stores the full text, which brands it mentions, its sentiment and tone, and the web pages the model consulted.

Also see: Inspect answers, Sources (citations).

Brand (own brand / competitor)

A company or product GripIQ measures. Every brand in a project is either an Own brand — yours, the subject of the metrics — or a Competitor, the benchmark you are compared against. Brands are set up by your account manager.

Also see: Brands, Share of Voice.

Channel

One of the four things a project scans: prompts, keywords, social accounts, and websites. Insights use the same word for the four buckets they are sorted into: Web, Social, AI, and Keywords.

Also see: Scan / scan schedule, Insights.

Competitors feed

The chronological feed at Competitors that mixes competitor social posts and competitor website changes. You can filter it by brand, date range, type (All, Website, Social) and platform, and sort by newest or most engaging.

Also see: Website monitor, Social Monitor.

Content pillar

The thematic category a piece of content falls into. GripIQ uses five: Educational, Promotional, Inspirational, Behind the Scenes, and Community Building. Pillars drive the content-pillar and pillar-mix charts on the Social Monitor overview.

Also see: Text analysis, Social Monitor.

Context document

A reference file (PDF, CSV, or Excel) attached to your project by your account manager. GripIQ summarises it and uses the summary as background when it writes the weekly insights. There is no upload page in the app.

Also see: Insight, Plans.

Engagement score

The single number GripIQ uses for “engagement” on social posts: likes, plus comments counted three times, plus shares counted five times, plus views counted at one tenth. It is recalculated whenever a post’s metrics change, and it is what social share of voice and the top-post ranking are based on.

Also see: Social Monitor, Share of Voice.

Insight

An AI-generated recommendation to improve your brand’s online presence, produced once a week from the last seven days of data. Each insight names the issue, proposes an action, and carries a channel, category, priority, impact, effort, and status.

Also see: Insights.

Keyword

A search term the project tracks. Each keyword has a status, a region, an optional persona and tags, an AI classification (search intent, sentiment, brand status, term length), search-volume metrics, and a history of search-result snapshots.

Also see: Keyword Monitor, Search intent.

Keyword Monitor

The section that tracks where the project’s brands appear in search results for the tracked keywords. It has three tabs: Overview, Strategy, and Keywords.

Also see: Keyword Monitor, Opportunity matrix.

Opportunity matrix

The bubble chart on Keyword Monitor → Strategy. The horizontal axis is monthly search volume, the vertical axis is your search position (1 = best), bubble size is cost-per-click, and colour is search intent. Its four quadrants are Cash cows, Quick wins, Niche champions, and Don’t bother.

Also see: Keyword Monitor, Position (SERP).

Persona

A described audience segment — name, bio, intent, and demographics — used as context when GripIQ generates prompts and keywords. Personas are created by your account manager; the Personas page is read-only.

Also see: Personas, Smart generate.

Position (AI answer)

Where your brand appears in an AI model’s answer relative to the other brands it names. A lower number means the model mentions your brand earlier.

Also see: Answer, Read the overview.

Position (SERP)

The highest rank your domain holds for a keyword in the most recent search-results scan. Lower is better: #1 is the top of the page. The three states shown are Ranked, Not ranking (not in the first 20 results), and No scan data.

Also see: Keyword Monitor, SERP.

Project

Your workspace, and the boundary of everything you see. A project owns its brands, personas, prompts, keywords, tags, results, insights, team members, and subscription. Every page in the app belongs to the project selected in the header.

Also see: Projects, How GripIQ works.

Prompt

A question stored in the AI Monitor that GripIQ asks the AI assistants on each scan — the kind of question a customer might ask about your category. A prompt has a status (Active, Suggested, Archived), an optional region, optional tags, and optional linked personas.

Also see: Add prompts, Answer.

Region / Market

The country or area a result is measured for. The project has a market, and a prompt can override it with its own region; when a prompt has no region it inherits the project’s market. The available markets are France, Germany, Belgium, Luxembourg, Netherlands, United Kingdom, United States, Flanders, Wallonia, and Brussels.

Also see: Projects, AI Monitor.

Scan / scan schedule

A scan is one scheduled collection run for a channel. The scan schedule is the project-level interval that drives all four channels: Daily, Weekly, Monthly, or Disabled. You cannot start a scan yourself; the interval is set by your account manager and is shown, with the next scan time per channel, on the project settings page.

Also see: How GripIQ works, Channel.

Search intent

What a searcher is trying to do with a keyword. GripIQ classifies every tracked keyword as Informational, Commercial, Transactional, or Navigational, and uses this as the bubble colour on the opportunity matrix and as a filter.

Also see: Keyword Monitor, Opportunity matrix.

Sentiment

How positive or negative a piece of content is. GripIQ stores a score between −1 and +1 and a label: Positive, Neutral, or Negative. It is shown on AI answers, on social posts, and as an average on the AI Monitor overview.

Also see: Text analysis.

SERP

The search engine results page for a keyword. GripIQ captures the first 20 results per scan and shows the organic top 10 with the paid results grouped above and below them, exactly as they appear on the page.

Also see: Position (SERP), Keyword Monitor.

Your own brand’s share of a total, expressed as a percentage. GripIQ measures it three ways, one per surface:

Social Share of Voice — your brand’s engagement score divided by the total engagement score of all monitored brands.
SERP Share of Voice — your effective share of search clicks, weighted by each keyword’s search volume and by the click-through rate of the position you hold.
AI share of voice — your brand’s slice of all brand mentions in the collected AI answers.

Also see: AI share of voice, Engagement score, Visibility (AI).

Sitemap snapshot

The record of one website scan: the list of pages found in the site’s sitemap, compared against the previous scan to produce the pages added, removed, and modified. A snapshot is only stored when something changed, and a short AI summary of the change is written in your project’s language.

Also see: Website monitor, Competitors feed.

Smart generate

The button on AI Monitor → Prompts that writes new prompts for you from your project context. It is labelled Auto-generate when the project has no personas. You choose a persona, optional extra instructions, and how many prompts to generate (1 to 10); the results arrive as Suggested prompts for you to approve.

Also see: Add prompts, Persona.

The section that collects and analyses posts from the monitored brands’ social accounts and compares reach, engagement, content pillars, formats, and posting cadence. Posts are collected from Facebook, Instagram, X, LinkedIn, TikTok, and YouTube.

Also see: Social Monitor, Engagement score.

Sources (citations)

The web pages an AI model consulted while answering a prompt. They are listed under Sources in the answer detail, and are aggregated into the Top Domains card as “sources that AI models cite most frequently in their answers”.

Also see: Inspect answers, Answer.

Subscription / Tier / Quota

The subscription is your project’s plan: a tier, a start date, and an optional end date. The tier (for example Standard or Professional) sets the default quotas. A quota is the ceiling on one countable item — brands, personas, prompts, keywords, insights per weekly cycle, or team members — and is shown as “used / max” at Settings → Subscription.

Also see: Plans, Account manager.

Tag

A coloured label you create yourself to organise and filter prompts and keywords. Tags are the one part of project settings you can edit, at Settings → Tags; the list shows how many prompts and keywords use each tag.

Also see: Projects.

Text analysis

The automatic reading of a piece of content — an AI answer or a social post — that produces its sentiment, tone, content pillar, readability, call-to-action type, hashtags, mentions, keywords, language, and the brands it names. It runs on every new answer and post.

Also see: Sentiment, Tone, Content pillar.

Tone

How the content sounds. GripIQ classifies it as Casual, Formal, Funny, or Serious, and shows it on an AI answer next to sentiment.

Also see: Text analysis, Inspect answers.

Visibility (AI)

The percentage of AI answers in the selected date range that mention any of your own brands. It measures how often you are brought up at all, which is different from share of voice, which measures how large your slice of all brand mentions is.

Also see: AI share of voice, Read the overview.

Website monitor

The channel that watches the monitored brands’ websites: each scan reads the site’s sitemap and reports which pages were added, removed, or modified, with a short summary and content categories. The results appear in the Competitors feed, on a brand’s detail, and on the dashboard timeline.

Also see: Website monitor, Sitemap snapshot.