How-to
Read a keyword's detail page
Check one keyword's position, live search results, volume history, and related keywords.
Open Keyword Monitor → Keywords and click a keyword to see everything GripIQ knows about that term.
Header
Section titled “Header”The keyword itself is the page title, with Back to keywords above it. Badges show the status, the source, the region, the linked persona, tags, the date it was added, and the AI classification: search intent, sentiment, brand status, and term length.
KPI strip
Section titled “KPI strip”- Monthly search volume — average searches per month for this term.
- CPC — the average cost an advertiser pays for a click. It is a proxy for commercial intent. When bid data is available, the subtitle shows the range of top-of-page bids.
- Your best position — the highest rank your domain holds in the most recent scan.
- Annual commercial value — what the keyword is worth to you per year, depending on the position state below:
- Ranked — the estimated yearly value of the traffic your current position earns, with the potential at #1 as context.
- Not ranking — the potential yearly value at position 1, shown in amber so it is not mistaken for value you already earn. Where bid data exists, the subtitle estimates the monthly ads budget you would need to buy the same traffic.
- No scan data — a dash. Without a scan, GripIQ claims no opportunity.
Your best position shows one of three states:
| State | Meaning |
|---|---|
| Ranked | Your domain appears in the captured results |
| Not ranking | The keyword was scanned and your domain was not found |
| No scan data | No results were captured for the selected window |
Live SERP top-10
Section titled “Live SERP top-10”This card shows the most recent capture of the results page, in the order it appeared:
- Sponsored — top of page
- Organic results — the top ten
- Sponsored — bottom of page
Use the in-card filter to switch between All, Organic, and Ads; it appears only when both types exist. The card also reports Ads above your result and badges your own row Yours.
To compare with an earlier scan, use the snapshot selector. It lists the scans from the last 30 days and starts on the most recent one.
Trend and volume
Section titled “Trend and volume”- Position trend — how each brand’s position for this keyword has moved over the selected window. A downward line is good news, because a lower number is a better rank.
- Monthly search volume — the last twelve months of volume, so you can spot seasonality and one-off spikes.
Related keywords
Section titled “Related keywords”Suggestions for terms adjacent to this one. Each row shows the term with its search volume, CPC, and keyword difficulty where known, plus a Track button. Tracking one adds it to your keyword list — see Add and manage keywords.