Concept
Socials
Follow the social accounts of your brands and your competitors, and compare what their posts achieve.
Socials follows the social accounts of the brands in your project — your own and your competitors’ — and collects their public posts so you can compare output and engagement side by side.
Where to find it
Section titled “Where to find it”Open Socials in the navigation rail. The section has two tabs that share one filter bar:
- Overview — the share of voice by engagement, KPI cards, platform and content format performance, content pillars, posting cadence, and the top posts.
- Timeline — every collected post in the period in one feed, highest engagement first.
When you switch tabs, your filters stay set.
Which platforms are followed
Section titled “Which platforms are followed”Facebook, Instagram, LinkedIn, TikTok, X, YouTube, and Pinterest.
Accounts are found automatically from a brand’s website: GripIQ reads the site and picks up the links to its social profiles. A Team Admin can also add an account to a brand by hand; GripIQ confirms the profile before it collects its posts. The form for adding an account does not offer X or Pinterest; ask your account manager to add those. See Add or change social accounts.
How posts are collected
Section titled “How posts are collected”Posts are collected on your project’s scan schedule: daily, weekly, monthly, or disabled. Each scan collects the posts published since the previous scan.
Every post that is collected is analysed automatically. GripIQ records the sentiment, the content pillar, the tone, the readability, the call-to-action type, the hashtags and mentions, and which brands the text names. See Text analysis in the glossary.
How engagement is measured
Section titled “How engagement is measured”Reactions differ per platform, so GripIQ combines them into one engagement score:
likes + (3 × comments) + (5 × shares) + (0.1 × views)
Comments and shares weigh more than likes because they take more effort. The score is what every engagement figure on the page is built from. See Engagement score for a worked example.
Not every platform reports all four counts. On Instagram, likes and comments count; on YouTube, views, likes, and comments count. The Socials reference lists what each platform provides.
Key metrics
Section titled “Key metrics”- Share of voice by engagement — each brand’s share of the total social engagement. See Share of Voice.
- Total engagement — the sum of the engagement scores of all posts in the period. See Total engagement.
- Engagement rate by follower — interactions divided by the account’s followers at the time of each post, so a brand with a larger audience does not win just by being bigger. It stays empty while follower history is still building up, or when no followed account reports followers.
- Total posts — how many posts all followed brands published in the period. See Total posts.
- Avg engagement/post — the average engagement a single post receives. See Avg engagement per post.